Loreto’s Alfredo Ramirez Remembered Logo
Loreto’s Alfredo Ramirez Remembered


Alfredo Ramirez, at Loreto, Baja California Sur, Mexico.

Baja original, Alfredo Ramirez, of Alfredo’s Sport Fishing, as many visitors to Loreto will always remember him. Photo courtesy Linda Ramirez.


April 8, 2002, by Gene Kira, as published in Western Outdoor News:

Alfredo Ramirez, a colorful, old-time Baja character who will be long remembered, passed away of a heart attack in Loreto, Baja California Sur, Mexico, on March 9, 2002. For many years, Ramirez was a fixture in town, as he ran his business, Alfredo’s Sport Fishing, across the malecon from the town marina, and he was known to thousands of Americans as an ever smiling and gracious person who made people feel good just to be around him. He was born in Guadalajara, and lost his father at the age of five. He lived for a time, working to support his family in El Salvador, and moved to Sacramento, Calif., at the age of 17. He would have been 65 years old on March 18, 2002.

Ramirez’ daughter, Linda, described her father, saying, “He always spoke his mind. He was always the person you saw. He didn’t hide himself. That’s why I will always be proud of him.” Linda Ramirez is carrying on the tradition and sport fishing business, from the same house a block off the malecon, at Benito Juarez #11, Colonia Centro, Loreto.

Fred Shields, a close friend of the Ramirez family, send a heartfelt tribute from Loreto:

“March 9th was a sad day for the people of Loreto. Alfredo Ramirez, an icon in this small town, suffered a heart attack and passed away in the early afternoon. The ironic part was Alfredo was in a meeting in the La Pinta Hotel, and was doing what he’s done for the past thirty-odd years, showing his interest and passion for matters pertaining to Loreto. He will be missed by all that knew him.

“Alfredo started coming to Loreto long before the road was constructed, and finally in the early 1970’s packed up his wife and two little girls and moved to Loreto full-time.

“He worked with Ed Tabor of the Flying Sportsmen Lodge for the first couple of years, before deciding to start up his own operation. Over the next 30 years, Alfredo was involved in a number of causes that were a great benefit to Loreto and the local residents.

He was instrumental in getting the water supply improved to the village and also involved in getting the area zoned a Federal Marine Park. And he was a real fighter against the illegal fishing by the shrimp boats and was very outspoken about it.

“Most people, Americans and Mexicans alike, will remember Alfredo for his generous help if anyone was broken down out on the water. A quick radio call to the office, and Alfredo would ensure someone was on the way to assist. And, all the Americans are aware of Alfredo’s involvement for years hosting various fishing tournaments, most notably the Vagabundos’ tournaments and of course the famous pig roasts put on each February where over 200 Americans and Canadians enjoyed the party!

“Alfredo was always fascinated with Loreto. His younger daughter, Linda, along with Alfredo’s right-hand man, Emilio Rosas, and the rest of his boat captains, plan on keeping his memory alive by continuing the business in the same fashion as her late father.

“Ramirez is survived by his brother Jose, two sisters, Gloria and Bertha, his wife Gail, and two daughters, Lisa and Linda. His service was attended by most of the town and his remains were laid to rest in the local cemetery of the town he loved.”

(Related Loreto articles and reports may be found at Mexfish.com's main Loreto information page. See weekly fishing news, photos, and reports from the major sportfishing vacation areas of Mexico including the Loreto area in "Mexico Fishing News.")